An experienced Creative Director and Visual Communication Strategist, I have cultivated expertise and insight in the design and advertising industry over the past 18 years. Throughout my career, I have contributed to the success of international fashion and luxury brands by leading initiatives in all aspects of brand strategy: photo and video advertising campaigns, brand identity, packaging, book design, and editorial. In partnership with Verizon, leading my team of 15+, I directed the reinvention of the Verizon retail presence, a new, experience-led retail system to roll out across 3000+ locations, boosting profitability by 10% per store.

Currently serving as Design Manager at the PepsiCo Design and Innovation Center in NYC on Global Sustainability, I focus on communication strategy and systemic design, working to steer this (big!) ship in a sustainable direction towards a better future.

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Clients include: 

Oribe Hair Care, The New York Times, Carolina Herrera, Verizon, Unilever, Pepsico, Calvin Klein, Adidas, Sonos, PEN America, Marc O'Polo, Ippolita, Sonia Kashuk, Roland Mouret, Bellocq, Thomas Kemeny, 21 Greenpoint, Good Magazine, SET Creative NYC, Buero New York, karlssonwilker, Hotel Intercontinental Vienna, Roland Mouret, Demmer's Teehaus Wien, Secession Wien, NRC Handelsblad, Wiener Blut, Roger Teewuen